Selling your Florida Home - Marketing

Step 6. Marketing Your Home in Today's Environment

In our role as listing agent for your home, we engage in a variety of traditional and online marketing tactics to sell your Florida home.

The Yard Sign

The yard sign is one of the most basic real estate tools for selling your home. Even in today's internet based world, it is still very much relevant. The yard sign not only identifies your property as being for sale, it lists the broker and agents phone number potential buyers can call to obtain immediate information on your property. Many times a buyer will call for information when they are driving by and stop right in front of your house. Those calls will go to a live person and/or a 24 hour recorded message line with information about your home.

Informational Flyers

We also prepare an attractive flyer with photos and information about your home as well was links where potential buyer can view your home on our website and take visual tours of your home. These flyers are placed in a brochure box which is attached to your for sale sign and is used to target those potential buyers who stop at the front of your home.

Marketing to Other Agents

Once you have listed your property with La Rosa Realty, you property is listed in the My Florida Regional MLS (Multiple Listing Service). The My Florida Regional MLS covers Central and Southwest Florida including Volusia, Seminole, Lake, Sumter, Orange, Osceola, Polk, Pasco, Hernando, Hillsborough, Manatee, Sarasota, Desoto and Charlotte Counties. With over 30,000 Realtor members able to access your listing, you have litterally gone from one agent selling your home to thousands. We provide the MLS with detailed description of your home and multiple photos so other agents can provide in-depth information about your home to their buyers.

Internet Marketing

Approximately 98% of all home searches start on the web and we here at La Rosa Realty excel in internet marketing. Not only is your home featured on our website, but also our company website at Both of these websites are highly ranked in Google for specific search terms related to your area and we optimize your listing on our site so it will rank highly in the search engines increasing the likelyhood that a potential buyer will view your listing online. In addition, we syndicate your listing to websites across the web for national exposure on sites like Trulia, Zillow, Yahoo Real Estate, AOL Real Estate, HGTV's FrontDoor and many more. But it does not stop there, we create videos of your home and utilize video marketing through YouTube and Visual Tour. On our site, visitors can post about your home on their facebook, twitter and Google+ accounts. If there is an opportunity to promote your property online, we have it covered.

 Your real estate listing is syndicated for national exposure online

Traditional Print Advertising


Open Houses

Holding an Open House is still a useful way to promote the sale of your home. It serves as a great way to announce to your neighbors that your home is for sale. These neighbors will often take the opportunity to view your home. While they are not useually interested in purchasing your home, they often know someone who is in the market and thus your neighbors can become wonderful word of mouth advertisements for you. It is often best to hold open houses when the listing is new to the market. We will work with other realtors who concentrate on your area and invite them for realtor caravan open houses.

Showing Your Home to Potential Buyers

We will make every effort possible to give you at least 2 hours notice prior to showing your home. Many home buyers, especially out of state home buyers view homes during the week. Your home should always be available to show so you don't lose an opportunity to sell your home. We will place a lock box on your door or in another place you specify so that once realtors make an appointment with us and we have confirmed with you, they will be able to access and view your home.

Sell Your Home with a Professional La Rosa Realtor

Selling your home with a competent and professional La Rosa Realtor can make a potentially intimidating and complicated process easier. We will provide you with provide you with a realistic assessment of your homes value, provide you with current market conditions research, offer advise on prepping and staging your home inside and out, and market your home to the widest available potential buyer pool with the latest real estate tools at their disposal.


Next: Buyers Guide to Purchasing a Home in Florida

Steps to Selling Your Florida Home:

  1. Getting Your Home Ready to Sell
  2. Staging Your Home - Interior Tips
  3. Curb Appeal - Exterior Tips
  4. Pricing Your Home - Setting Your Listing Price
  5. Real Estate Commissions
  6. Marketing Your Home in Todays Environment